The Must-Have Book For
Insurance Agency Leader

Discover the 8 Heart Truths That Will Transform Your
Recruitment Strategy and Forge a Legacy of Success.

Recruitment for
Insurance Agency Building

In Recruitment for Insurance Agency Building, Gordon’s maiden book and the first in The HeartTruth Series, he addresses eight time-tested, principle-driven heart truths that he has discovered to be key to building a productive, enduring agency. These include: make ‘recruitment’ one’s dominant thought; recognise that recruitment is complex; and attract, don’t chase talents.

Who Should Read
This Book

Agency Owners

Elevate your recruitment strategies to build a legacy of success and endurance.

Recruitment Managers

Enhance your skills and understand the deeper truths of recruitment.

Aspiring Agents

Embark on a fruitful career with insights from the industry’s finest.

Insurance Professionals

Rekindle your approach to recruitment and agency building with time-tested principles.

Recruitment
for Insurance Agency Building

In his inimitable, no holds barred fashion, insurance veteran, coach and
author Gordon Hoo unveils the secrets of cultivating long-term
recruitment success for agency building.

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Free shipping for SG, Msia, Indo and Philippines

Get the E-Book
SGD 19.90

Allow file format selection: PDF and EPUB

Gallery

Celebrating Connection

An unforgettable moment of connection and conversation between authors and readers.

Testimonials

Success Stories

Our Success is Measured by Yours.

Prudential

Every chapter resonates beautifully as I look at my journey, from zero to hero…

Every chapter resonates beautifully as I look at my journey, from zero to hero – almost giving up on agency building to being ranked today among the Top 20 Agency Managers in Prudential Malaysia, with 40 well-established wealth advisors alongside me . . . The eight heart truths in the book present a paradigm shift in recruitment that agency leaders must embrace if they want to build strong and sustainable teams.

Paul Ching

Founder, Promiseland Advisory Prudential Agency Manager

AIA

I can always find new perspectives and learning points in each truth.

I can always find new perspectives and learning points in each truth. That is how relevant and powerful they are . . . I have shed many tears in the recruitment journey. But I found comfort and answers in the book . . . My biggest gain through Gordon’s coaching and programme is not about the accolades I received in my career but the growth in me, from a person with low self-esteem to a confident and capable leader.

Adeline Yap

Founder, Aphelion Wealth Planning and Advisory AIA Unit Manager

AIA

All the heart truths are the essence of Gordon’s coaching laid out before me.

All the heart truths are the essence of Gordon’s coaching laid out before me. They are a great reminder and reference of the timeless truths of planting the seeds of recruitment, having the correct mindset and values and truly making a difference in the lives of others . . . I sincerely thank you Sifu Gordon for your vision of building great agency leaders and strong agencies of quality and substance.

Joanne Yong

Partner, Goal Achievers Consultancy AIA Agency Manager

Prudential

Through these heart truths, I could develop systems to train my own agents…

Through these heart truths, I could develop systems to train my own agents and create the various dots of the 3Es – Encounters, Engagements and Experiences – to ensure success for my recruitment effort . . . I am grateful that I have found my heart. Through the authentic and sincere care of Gordon as my coach, I am inspired to add values to my team, to really care for them and my clients.

Jared Teo

Founder, Fit to Wealth Prudential Unit Manager

AIA

This book encapsulates what I have learned from Sifu Gordon in the past decade.

This book encapsulates what I have learned from Sifu Gordon in the past decade. The principles may seem obvious and simple but the power is in the execution . . . The heart truths are there to point the way for your organisational development. The question is, are you ready for them?

Chew Chee Koon

Founder, Ever G Consultancy AIA Agency Manager

AIA

The heart truths give me clarity and hope, and guard my heart to keep running…

The heart truths give me clarity and hope, and guard my heart to keep running in this marathon of agency building. They have revived my spirit in being a leader to build a great agency with the right culture and values. We have been embracing the heart truths in our agency and that has helped us achieve our personal and team breakthroughs, producing MDRTs and maintaining our status as a Million Dollar Agency for many years.

Peak Keat Lee

Founder, Unique Wealth Advisory AIA Agency Manager

AIA

It’ ll guide you to build a strong team with a great culture of cooperation & care.

Every aspiring manager should read this book. It will save you from a lot of hard knocks and detours. It will guide you to build a strong team with a great culture of cooperation and care. This book contains the essence of all that I journeyed through as a manager to reach my destination. It is an excellent reference and guide to be used repeatedly.

Jecilyn Lim Poh Wah

Founder, PJ Glorious Agency AIA Agency Manager

AIA

The heart truths shared are not just theories but real truths…

This book brought me back to the past 10 years of Gordon’s training and coaching. The heart truths shared are not just theories but real truths that have been tested and worked in the lives of many people, including myself . . . I’ve emerged from a person who just likes to complain to one who is passionate about my life, family, career and all that matters to me.

Ng Ai Tee

Founder, Infinity Wealth Planning and Advisory AIA Agency Manager

Prudential

All the heart truths in the book are gems I’ve received under Gordon’s coaching.

All the heart truths in the book are gems I’ve received under Gordon’s coaching. I’ve grown as a person, a leader and a manager with skills, knowledge and confidence . . . The heart truths shared in this book will always be my light in my journey of grooming the next generation of agents

Karen Ong

Founder, Finergy Advisory Prudential Agency Manager

finexis

It is about the passion, compassion and the heart of Gordon Hoo.

This is not a typical ‘how-to’ book on recruitment for agency building. It is manifestly more. It is about the passion, compassion and the heart of Gordon Hoo. A leader in the financial services industry, Gordon has dedicated his life to developing and transforming the hearts of leaders and agents, with the ultimate aim of seeing them build successful and enduring agencies. Don’t just read the text; internalise it with your heart carefully and conscientiously every precious insight and heart truth exhorted. You’ll be profoundly enriched – your heart, mind and soul.

Warren Lim

CEO, finexis

AIA

It is truly a masterpiece and a must-read for all aspiring managers…

This book addresses the struggles and conflicts that many managers face in a succinct manner, simplifying complex issues into intelligible anecdotes. It is truly a masterpiece and a must-read for all aspiring managers . . . How I wish this book was made available 15 years ago before I embarked on my managerial journey. It would have saved me many headaches and heartaches!

Gan Chin Soon

Founder, Lifa Success AIA Agency Manager

The Must-Have Book For Insurance Agency Leader

Who Should Read This Book

Recruitment for Insurance Agency Building

Celebrating Connection

Testimonials

Success Stories

Every chapter resonates beautifully as I look at my journey, from zero to hero…

Paul Ching

I can always find new perspectives and learning points in each truth.

Adeline Yap

All the heart truths are the essence of Gordon’s coaching laid out before me.

Joanne Yong

Through these heart truths, I could develop systems to train my own agents…

Jared Teo

This book encapsulates what I have learned from Sifu Gordon in the past decade.

Chew Chee Koon

The heart truths give me clarity and hope, and guard my heart to keep running…

Peak Keat Lee

It’ ll guide you to build a strong team with a great culture of cooperation & care.

Jecilyn Lim Poh Wah

The heart truths shared are not just theories but real truths…

Ng Ai Tee

All the heart truths in the book are gems I’ve received under Gordon’s coaching.

Karen Ong

It is about the passion, compassion and the heart of Gordon Hoo.

Warren Lim

It is truly a masterpiece and a must-read for all aspiring managers…

Gan Chin Soon

Accelerate Your Growth!

Unlock Success with Gordon Hoo Consultancy

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The Must-Have Book For
Insurance Agency Leader

Who Should Read
This Book

Recruitment
for Insurance Agency Building

Unlock Success with
Gordon Hoo Consultancy