All the heart truths are the essence of Gordon’s coaching laid out before me. They are a great reminder and reference of the timeless truths of planting the seeds of recruitment, having the correct mindset and values and truly making a difference in the lives of others . . . I sincerely thank you Sifu Gordon for your vision of building great agency leaders and strong agencies of quality and substance. 

Through these heart truths, I could develop systems to train my own agents and create the various dots of the 3Es – Encounters, Engagements and Experiences – to ensure success for my recruitment effort . . . I am grateful that I have found my heart. Through the authentic and sincere care of Gordon as my coach, I am inspired to add values to my team, to really care for them and my clients. 

This book encapsulates what I have learned from Sifu Gordon in the past decade. The principles may seem obvious and simple but the power is in the execution . . . The heart truths are there to point the way for your organisational development. The question is, are you ready for them? 

The heart truths give me clarity and hope, and guard my heart to keep running in this marathon of agency building. They have revived my spirit in being a leader to build a great agency with the right culture and values. We have been embracing the heart truths in our agency and that has helped us achieve our personal and team breakthroughs, producing MDRTs and maintaining our status as a Million Dollar Agency for many years.

Every aspiring manager should read this book. It will save you from a lot of hard knocks and detours. It will guide you to build a strong team with a great culture of cooperation and care. This book contains the essence of all that I journeyed through as a manager to reach my destination. It is an excellent reference and guide to be used repeatedly.

This book brought me back to the past 10 years of Gordon’s training and coaching. The heart truths shared are not just theories but real truths that have been tested and worked in the lives of many people, including myself . . . I’ve emerged from a person who just likes to complain to one who is passionate about my life, family, career and all that matters to me.

All the heart truths in the book are gems I’ve received under Gordon’s coaching. I’ve grown as a person, a leader and a manager with skills, knowledge and confidence . . . The heart truths shared in this book will always be my light in my journey of grooming the next generation of agents

This is not a typical ‘how-to’ book on recruitment for agency building. It is manifestly more. It is about the passion, compassion and the heart of Gordon Hoo. A leader in the financial services industry, Gordon has dedicated his life to developing and transforming the hearts of leaders and agents, with the ultimate aim of seeing them build successful and enduring agencies. Don’t just read the text; internalise it with your heart carefully and conscientiously every precious insight and heart truth exhorted. You’ll be profoundly enriched – your heart, mind and soul.

This book addresses the struggles and conflicts that many managers face in a succinct manner, simplifying complex issues into intelligible anecdotes. It is truly a masterpiece and a must-read for all aspiring managers . . . How I wish this book was made available 15 years ago before I embarked on my managerial journey. It would have saved me many headaches and heartaches!