The HeartTruths Series
Recruitment
for insurance
agency building
Proven strategies and time-tested insights for achieving long-term recruitment success.

































In this course you will learn:
- Identify and Overcome Key Recruitment Challenges
Learn to recognize the common obstacles to successful recruitment and eliminate limiting mindsets that hinder agency growth.
- Craft a Long-term Strategic Vision
Develop a sustainable and scalable plan to build an agency that thrives, grows, and lasts.
- Design a Blueprint for Success
Create a framework that empowers teamwork, inspires collaboration, and drives effective recruitment strategies.
Course Curriculum:
Welcome!
- Welcome to the HeartTruth Series on Recruitment for Insurance Agency Building!
- Workbook
Lesson 1
- HeartTruth 1: Make Recruitment Your Dominant Thought
- Quiz: #HeartTruth 1
Lesson 2
- HeartTruth 2: Recognise That Recruitment is Complex
- Quiz: #HeartTruth 2
Lesson 3
- HeartTruth 3: If You Can Sell, You Can Recruit
- Quiz: #HeartTruth 3
Lesson 4
- HeartTruth 4: Complete Two Life Cycles of Selling
- Quiz: #HeartTruth 4
Lesson 5
- HeartTruth 5: Sell and Recruit at The Same Time
- Quiz: #HeartTruth 5
Lesson 6
- HeartTruth 6: Attract, Don’t Chase Talents
- Quiz: #HeartTruth 6
Lesson 7
- HeartTruth 7: Create Dots of Encounters, Engagements and Experiences
- Quiz: #HeartTruth 7
Lesson 8
- HeartTruth 8: Nurture Agent-get-Agent Culture
- List Item #2
Closing
- Congratulations on Completing the Course!